The Worshipful Company of Goldsmiths, more commonly known as the Goldsmiths’ Company, is one of the Twelve Great Livery Companies of the City of London and received its first royal charter in 1327. Founded to regulate the craft or trade of the goldsmith, the Goldsmiths’ Company has been responsible since 1300 for testing the quality of gold, silver and, from 1975, platinum articles.
The brief was to animate three campaign posters and composite to show the posters in situ on the London underground digital display boards. Adobe After Effects Animation, Rendering and Media Encoding.
Client: The Goldsmiths Company | Agency: Neon