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Pixar Up

Up is a 2009 American 3D computer-animated comedy-drama adventure film produced by Pixar Animation Studios and released by Walt Disney Pictures. Directed by Pete Docter, the film centers on an elderly widower named Carl Fredricksen (Ed Asner) and an earnest boy named Russell (Jordan Nagai). By tying thousands of balloons to his house, Carl sets out to fulfill his dream to see the wilds of South America and complete a promise made to his late wife, Ellie.

The Brief

Localisation work on Disney Pixar UP campaign microsite. Localisation of all media assets, games, wallpapers, downloads. Development of animated flash banners MPU, Skyscraper and Leader-board across 24 markets and HTML digital emailer. Adobe Flash animation. ActionScipt 3. Sizes 120×600 / 160×600 / 234×60 / 300×250 / 300×600 / 468×60 / 600×400 / 728×90 /

Client: Disney | Agency: Lemon Digital

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